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market_forces_-_section_2_-_supply_and_demand.ppt | |
File Size: | 1083 kb |
File Type: | ppt |
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Market.
Types of Marketing.
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The 5 P’s marketing
Product, Price, Promotion, Place & People. |
Video to Watch https://www.youtube.com/watch?v=oMZMrnNWY-A |
Market forces
= the factors which influence the size & structure of the market. Market forces affecting the marketing of a product; Price, Supply, Demand, Demographics of the buyer, Social & cultural, Economic, Political & legal, Technological, Competition, Environmental, Global |
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Supply.
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Length of production
Cost of inputs
Price of the product
Seasonal effects
Climate
Environmental
Quantity supplied
Consumer preferences.
Reliability of supply
Quality supplied.
Competition
Technology
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Production Costs.
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Demand
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Consumer preferences.
Advertising.
Promotions
Packaging
Research & Development.
Size of Market.
Quality demanded
Seasonality
Quantity demanded
Price
Other factors.
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